Monthly Shipping and Marketing Report | April 2019

Mushroomcouncil.org is currently down as we are in the midst of revamping the site. In the meantime, if you need anything please contact [email protected].

Open Positions on the Council (2020-2022 term):
A call for nominations was sent on February 1, 2019 for three open positions on the Council for the 2020-2022 term.

• Region 1 (All states except CA & PA) – two open positions
• Region 2 (PA) – one open position

Mushroom growers have ideas, skills, experiences and perspectives that would benefit the industry; be a voice for your industry by becoming part of the Council.

The U.S. Department of Agriculture and the Mushroom Council encourage all eligible producers, including women, minorities and individuals with disabilities to participate and seek nomination.

Next Scheduled Council Meeting:
The next meeting of the Council will take place on June 20-21 in Denver, Colorado. If you are interested in attending, please let us know so we can make sure you are properly accommodated.

Shipment Summary

The Month Ahead

DIGITAL

• Mushrooms are the official ingredient for Earth Month (April)! Spread the word using the monthly downloadable graphics and sample social posts.
• The first Blended Burger Project local market event will be held at Burgh’ers Brewing in Pittsburgh on April 29. If you will be in the area and would like to attend the luncheon, please email [email protected] for details.

Highlights from March

DIGITAL

• The fifth annual Blended Burger Project kicked off March 20th. Read the full release here and encourage your network of chefs to sign up at www.jamesbeard.org/blendedburgerproject/register.
• The Council’s partnership with Bon Appétit launched with two activations:
  • a custom article on BonAppetit.com titled ‘4 Benefits to Making a Blended Burger,’ and;
  • a recipe video featuring Senior Food Editor, Chris Morocco, making his version of a Blended Double Patty Smashburger

Digital Metrics

Mushroom Channel
Click here to enlarge

Blenditarian
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Digital Metrics

Tracker Highlights – Period ending 01/27/2018

• Download the Highlights (4 & 52 Weeks) Report
• Download the Graphic Highlights Report

Spotlight – Notable and Newsworthy

• In the 4-weeks – Brown mushrooms drove more than half of 4-week category dollar growth
• In the 52-weeks – Mushroom category dollar growth rate outpaced Total Produce by +1.8 points

*IRI/FreshLook Data provided by Fusion Marketing