Media Placements – 11/30/2021

Mushrooms in the News: 11-30-202

Multiple media gave mushrooms a starring role in their Thanksgiving recipe round-ups. The Associated Press included mushrooms as one of their must-have items to make Thanksgiving leftovers last even longer. Mushrooms are also served in The Beet’s “Turkey” Gravy, a meatless alternative to the holiday staple. Joanna Gaines featured mushrooms in her Homemade Green Bean Casserole recipe, while the Washington Post shared their spin on a Mushroom and Leek Dressing.

The Manual listed mushrooms as one of their 9 foods that have zinc. “As an essential mineral, zinc must be consumed through the diet because the body cannot manufacture it endogenously. Moreover, zinc is a necessary component of over 300 enzymes in the body. It is heavily involved in immune support, wound healing, building DNA and biological proteins, smell, and taste.”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Thanksgiving: If the feast is back, so are the leftovers – Associated Press
• The 9 Best Foods High In Zinc for Immune Support – The Manual
• Stuffed Mushrooms (Hongos Rellenos de Chorizo) – Food Network
• Karen’s Italian Sausage Dressing with Marsala-Mushroom Gravy – Southern Living
• The Thanksgiving Sides Celeb Chefs Can’t Stop Making – Katie Couric Media
• Parmesan Mushroom Appetizers – Fox News
• Potato Wellington With “Turkey” Gravy – The Beet
• One Stuffing Recipe—2 Ways – Rachael Ray Show
• Mushroom and Leek Dressing – Washington Post
• Mushroom and Potato Paprikash – New York Times Cooking
• French green beans with mushroom wine sauce and fried leeks – Fox News
• Homemade Green Bean Casserole – Magnolia

SOCIAL/DIGITAL

Top Posts

This week’s top posts included holiday-centric mushroom recipes: Mushroom Council’s Sausage & Mushroom Stuffing using The Blend, and a Creamy Mushroom Soup from blogger Pinch of Yum.

Post Performance:

• Impressions: 13,620
• Engagements: 716
• Reactions: 262
• Comments: 9
• Shares: 70

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Post Performance:

• Impressions: 11,254
• Engagements: 689
• Reactions: 292
• Comments: 8
• Shares: 28

Engage with this post on Facebook, Twitter and Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.