Media Placements

Media Placements – 05/22/2024

May 27, 2024

The New York Times cited mushrooms as a key ingredient in its lengthy How to Become a Vegetarian (or Simply Eat More Plants) special report. The article noted that umami helps play a vital role in tasty dishes when shopping for ingredients: “There are many vegetarian sources of it. Mushrooms are perhaps the most well known, offering a “meaty” texture to dishes as well.”

With burger season officially arriving this weekend, Rouse Market took to local TV touting the Mushroom Council’s blended burger to viewers.  “One of the easiest ways to add a veggie into the meal is to add chopped mushrooms to a burger. Mushrooms contain a variety of nutrients including vitamin D* and selenium, both of which are immune-supportive nutrients.

Similarly on the burger front, Eat This, Not That! featured 18 Mouthwatering Burger Recipes to Spice up Your Summer BBQs, with mushrooms as a star ingredient in Portabella Burgers, Blue Cheese Sliders and Red Wine Infused Mushroom Burgers “You could just grill up some of the same hamburgers as always at your next barbecue, or you could make the dish more elegant with the addition of mushrooms, Swiss cheese, and a red wine-infused patty.”

Mashed/Yahoo researched food critic articles and Tripadvisor, Yelp and Foursquare reviews to create The Absolute Best Mushroom Dishes In America, According To Customers. “Whether presented in a minimal, fine dining style, standing in for meat inside a sandwich, or starring in a soup or pasta dish, these restaurants know how to showcase mushroom’s bold flavor in ways that customers are wild for. Creativity, cultural expression, and comfort food cravings all have a place on this list, proving that mushrooms on the menu will always be in style.”

*UV exposed mushrooms

CONSUMER

    Top Posts

    This week’s top posts featured a Mexican Mushroom-Beef Blend and a collaboration post with Chef’s Roll.

    Post Performance:

    • Impressions: 38,397
    • Engagements: 2,317
    • Reactions: 853
    • Comments: 65
    • Shares: 66
    • Link Clicks: 388

    Engage with this post on Facebook and Instagram

    Post Performance:

    • Video Views: 100K
    • Reactions: 919
    • Comments: 6
    • Shares: 57
    • Saves: 207

    Engage with this post on Instagram

    The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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