Media Placements – 01/04/2021

Mushrooms in the News: 01-04-2021

Mushrooms earned a spot on Kroger’s 2021 food trend predictions. The press release explains that, 

“2021 will be a breakout year for mushrooms. The versatile vegetable [has] antioxidants, vitamins and minerals, and can easily elevate everyday recipes with its warm umami flavor. Consumers should expect to see mushrooms play a starring role in a variety of new products in 2021, including blended plant-based proteins, condiments, spices, seasonings and more.”

Kroger’s trends list was shared by consumer and trade publications, including Yahoo!, Progressive Grocer and The Packer.

Food & Wine spoke with chefs on what they’re predicting for 2021 trends. Spike Mendelsohn, co-founder and chef of Eat the Change, predicts mushrooms will be a trend “‘As planet-based and flexitarian diets become more popular and people seek out foods that are equally good for the environment and themselves […].’”

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Kroger Shares Top 10 Trending Foods of 2020 – Kroger, Yahoo!, New Hope Network
• These Will Be the 21 Biggest Food Trends of 2021, According to Chefs – Food & Wine
• How to store mushrooms so they stay fresh and slime-free – Salon
• You’ll Want to Make Cheesy Sausage-Stuffed Mushrooms for Every Holiday – Parade
• Chicken With Sautéed Apples and Mushrooms – Good Housekeeping
• Crab-Stuffed Mushrooms – The Kitchn
• Cream Cheese Stuffed Mushrooms – I Wash You Dry
• Creamy Mushroom Pasta – A Cozy Kitchen
• Lobster Mushroom Tempura, Avocado and Kimchi + Mayo Sushi Rolls – Olive for Dinner

TRADE

• Kroger Unveils 2020’s Top Trends and What to Expect in 2021 – Progressive Grocer
• ‘Mushroom Mania’ and ‘Fresh Innovation’ among Kroger food trends for 2021 – The Packer
• Kroger’s seven food trend predictions for 2021 – Produce Blue Book
• From ‘mushroom mania’ to ‘ketotarian’ foods: Kroger unveils top 7 food predictions for 2021 – Food Navigator
• November produce sales continue to track ahead – FreshPlaza

SOCIAL/DIGITAL

Top Posts

Top social posts for the past week included tips for storing mushrooms and a holiday recipe for blended sausage-mushroom stuffed acorn squash. 

Post Performance:

• Impressions: 41,850
• Engagements: 1,612
• Reactions: 1,006
• Comments: 33
• Shares: 121

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Post Performance:

• Impressions: 6,449
• Engagements: 443
• Reactions: 206
• Comments: 23
• Shares: 34

Like, comment and share this post.