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Mushrooms in the News: 3-9-18

The nationwide debut of the SONIC Slinger has yielded strong media coverage. Highlights include Fast Company, NPR’s The Salt, CBSNews.com, MSN.com, Men’s Health, Reuters and TreeHugger. Don’t forget to visit a SONIC near you to try the Slinger, then share your experience on social media using hashtag #SonicSlinger.

Melissa D’Arabian, our March Blenditarian Ambassador, demonstrated her Weeknight Blenditarian Lasagna recipe on her recurring Facebook Show, It’s Tuesday Night Somewhere. As Melissa stated, “Adding mushrooms in with ground beef for extra flavor (#umami!! Yum!) and nutrition is such an easy way to add some veg into your meal. It’s called being a Blenditarian!” Please watch and share the video!

NOTEWORTHY ARTICLES

Blend Coverage

• Now You Can Get Sonic’s Part-Mushroom Part-Meat Burger Everywhere – Fast Company
• Here’s Why Environmentalists are Cheering The Latest Burger at Sonic Drive-In – NPR’s The Salt
• Sonic Drive-In NEW Signature Slingers! – Full Nelson Eats A Lot – Fast Food Review – Aaron Sanchez (YouTube video)
• Sonic Adds Ellie Kemper and Jane Krakowski to Its Improv-Heavy Campaign – AdWeek
• Sonic Introduces ‘Blended Burger’ – MSN.com
• How the Blended Burger Can Help Solve Our Emissions Crisis – MSN.com
• This Healthier Fast Food Burger is Part Beef, Part Something Else – Men’s Health
• Sonic’s part-mushroom burger now available nationwide – Treehugger
• Sonic’s Slinger opens the door for ‘shrooms – The Packer
• Sonic ‘shroom burger blends flavor and health – The Produce News
• Fast-food restaurant rolls out ‘blended burger’ – Mother Nature Network
• Sonic goes for ‘guilt free’ cheeseburgers – Chicago Sun Times
• Eating less meat? Meatless butchers to mushroom burgers can help – Reuters
• Sonic Debuted a Burger That is 35% Mushroom – This is Good News for the Planet, But They Could Do Better – One Green Planet
• Pennsylvania Farm Show staple goes nationwide of Sonic menu – Penn Live
• Why I’m obsessed with making the most sustainable burger possible – The Conversation
• Are Blended Fast Food Burgers Really Healthier For You? – Ask Men
• Blended Beef-Mushroom Burgers – Soylent News
• NRN names 2018 MenuMasters Award winners – Nation’s Restaurant News
• Sonic NEW Signature Slinger Review!!! – RDR Food Reviews (YouTube Video)
• Sonic’s Classic Signature-Food REview #280 – Food Central TV (YouTube Video)
• Fast-food chain introduces first-ever mushroom-blended burger; huge boost for mushroom industry – Southern Chester County
• Beef and Mushroom Blended Meatballs – Lone Star Nutrition
• Behind the Scenes of Ellie Kemper’s Hilarious New Commercial with Jane Krakowski – People Magazine
• Sonic blends beef and mushrooms for more eco-friendly burger – CBS Money Watch
• Fast Food News: Sonic Signature Slingers Cheeseburger – The Impulsive Buy
• New Sonic Burger Is A Blend of Mushroom and Beef – Farm Journal’s Pork
• 13% of the beef bought in the UK never gets eaten. Here’s How to make more sustainable burgers – I News (UK)
• Sonic’s ‘Blended’ Mushroom Burger Now Available Nationally – Organic Authority
• Mushroom Tacos with salsa verde – MomsEveryday
• New Sonic Burger Is A Blend of Mushroom and Beef – Drovers
• New Sonic Burger Is A Blend of Mushroom and Beef – Ag Web

Mushroom Nutrition, Recipes and Other News

• In this spin of stroganoff, mushrooms are the star – Washington Post
• Florida Mushroom Fajitas – Adriana’s Best Recipes
• A Luxurious Cream of Mushroom Soup – Without the Cream! – MSN.com
• Why Mushrooms Are The Miracle Skincare Ingredient Your Complexion Needs – Yahoo.com
• Mushrooms: the new superfood – The Times UK
• Recipe: Mushroom-Pesto Toasts – Sauce Magazine

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NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts
MC Facebook: From power bowls to loaded salads, when it comes to amping up veggies in your meals, mushrooms are first in flavor and a powerhouse of nutrition. Jump-start National Nutrition Month with these mighty mushroom recipes: http://bit.ly/2CPym0e

• 969 Reactions
• 18,304 Reached

Blenditarian Facebook: Something very delicious is on its way to Sonic…mark your calendars for Monday!

• 23 Reactions
• 4,120 Reached

MC Twitter: Start #NationalNutritionMonth strong with this Power Breakfast Bowl. What’s your fav grain? https://t.co/4Nd49WhDwQ https://t.co/cY1ZWaaoIO

• 20,971 Reached
• 49 Responses, Clicks, Retweets

Blenditarian Twitter: It’s official: starting Monday, you can get a blended burger at any @sonicdrivein​! ? See you guys there! https://t.co/UzVZimYswD

• 10,322 Reached
• 11 Responses, Clicks, Retweets

MC Instagram: Layered with protein, whole grains, and mighty mushrooms, this Power Breakfast Bowl has everything you need this #NutritionMonth.

• 52 Likes

Blenditarian Instagram: Check out why @melissadarabian chooses The Blend. Then tune into her FB Live show “It’s Tuesday Night Somewhere” at 2PM ET / 11 AM PT for delicious #blenditarian inspo!

• 103 Views