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Mushrooms in the News: 1-5-18

Happy New Year! We are hitting the ground running in 2018 with key outlets spotlighting mushrooms for their superfood qualities and blending abilities. Highlights include:

• Frances Largeman-Roth, RD and Today contributor, included mushrooms and what she dubs “the Blenditarian movement” in a roundup of hot new food trends of 2018 on Today.com. “There will be a fungus frenzy this year as consumers look for new and delicious ways to get a health boost from mushrooms,” says Largeman-Roth.
• Restaurant Business touted “Burgers go beyond beef” as a top menu trend from 2017, mentioning blended burgers as a popular take.
• With Beef Stroganoff being named 2017’s most Googled recipe, Bustle provided a high-level background on the dish along with four unique recipes. (Spoiler: mushrooms are a key ingredient!)
• As consumers continue to look to food as medicine, “Functional Mushrooms” are making an appearance on nearly every 2018 food trend list, including this one from Mic.

In other news, the Council is looking forward to launching a new consumer website, MushroomCouncil.com, next week. Consumers can expect a clean design, updated variety and nutrition information, new recipes and ‘how-to’ videos.

NOTEWORTHY ARTICLES

Blend Coverage

• Moringa, veggie jerky and the next Instant Pot: The hot new food trends of 2018 – Today
• Top menu trends of 2017 – Restaurant Business
• Swaps for Staying Healthy in 2018 – Diabetes Forecast
• Favorite Meals of 2017: Part Four – Buffalo Eats
• Kennett Square mushrooms to be highlighted at Pa. Farm Show Jan. 6 to Jan. 13 – Daily Local News (West Chester, Pa.)
• Chester County mushrooms to be highlighted at Pennsylvania Farm Show – The Mercury News (Pottstown, Pa.)
• Coming Soon: PA Farm Show – Montco Happening (Montco, Pa.)
• Stephen Fries: Fun and healthful food trends for 2018 – The Register Citizen (Torrington, Conn.) Reposted in The News-Times (Norwalk), Greenwich Time (Greenwich), Post-Chronicle (New Haven), West Hartford News
• Cal Poly in Running for Best Campus Blended Burger in U.S., Voters could win $1,000 – Cal Poly News
• Q&A: Green Turtle chef keeps Indian Harbour Beach market and cafe on trend – Florida Today

Recipes and Other News

• The Most Googled Recipe of 2017 is Unexpected, To Say The Least – Bustle
• 2018 Food Trends: Here’s what everyone will be eating (and Instagramming) – Mic
• The ‘Shroom Boom: Will Trendy Medicinal Mushrooms Go Mainstream in 2018? – Fast Company
• Superfood Mushroom Ramen Bowls – A Whisk and Two Wands
• Lighten Up Pasta Bolognese – Cooking Light
• Cook Once, Eat Four Meals – Mother Earth Living
• Food RX – Cooking Light

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NOTEWORTHY SOCIAL/DIGITAL ACTIVITY

Most Popular Social Posts
MC Facebook: Celebrate National Soup Month with a souper delicious mushroom recipe! ? http://mushro.ms/1V1zz7T

• 1,031 Reactions
• 23,854 Reached

Blenditarian Facebook: Tackle a new culinary theme each month by taking the #BlenditarianChallenge! Here’s how it works: 1. Take the pledge 2. Make the recipe (Hint: January’s theme is Healthy Classics) 3. Share a pic of the recipe on Twitter or Insta using #BlenditarianChallenge Oh – and you can win $250. Interested? ? http://mushro.ms/2CxrTe0

• 24 Reactions
• 471 Reached

MC Twitter: Ready, set and go with an easy-to-make meal! https://t.co/gz5o6JClGg#MeatlessMonday #MushroomMonday https://t.co/ugGgg5bruY

• 56,957 Reached
• 691 Responses, Clicks, Retweets

Blenditarian Twitter: DYK: The mighty mushroom has the meaty powers to make meals more delicious, nutritious and sustainable! Take the first step towards a better you by pledging today ? https://t.co/0fig4VUHkr #Blenditarianhttps://t.co/drt2kVFXfj

• 653 Reached
• 13 Responses, Clicks, Retweets

MC Instagram: DYK: Mushrooms can help you keep your New Year’s resolutions? Take the first step today and pledge! @blenditarian

• 202 Views

Blenditarian Instagram: Just in time for the holidays. ?

• 62 Views