Media Placements

Media Placements – 12/20/2023

December 20, 2023

And Now U Know and Produce News reports that Instacart’s trends experts predict not only an overall “produce parade,” but a “mushroom boom” in 2024. This is based on Instacart’s commissioned Harris Poll on future purchase intent, as well as shopper data over the past year showing carts adding specialty and functional mushrooms. It’s also based on their data showing consumers have a greater understanding of mushrooms’ health benefits. 

Country Living shared a deep dive into How to Cook Mushrooms giving readers the best tips and tricks. “These meaty fungi also love to soak up flavour like sponges, add heaps of texture to veggie meals and lend oodles of umami body to broths, stews, and risottos.”

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MUSHROOM COUNCIL SOCIAL/DIGITAL

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The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.

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