Media Placements – 11/15/2021

Mushrooms in the News: 11-15-202

Julie Upton, MS.R.D. CSSD (via Eat This, Not That) put mushrooms in the spotlight as one of her key foods to eat in their “Eating Habits to Strengthen Your Immune System” article. “Mushrooms contain several nutrients important to immune function including vitamin D, selenium, beta-glucans, and antioxidants. One study found that participants who enjoyed mushrooms daily had improved immunity and reduced inflammation, compared to controls.”

Mashed highlighted shiitake mushrooms and how they’re a healthy option that can be made into a wide variety of dishes. “When you’ve got your hands on some shiitake mushrooms, the real adventure begins. This meaty, flavorful, and versatile fungi can add nutritional value, and general tastiness, to your cooking repertoire.” 

MEDIA + SOCIAL/DIGITAL HIGHLIGHTS

CONSUMER

• Eating Habits to Strengthen Your Immune System – Eat This, Not That!
• 56 Hilarious Mushroom Puns, Jokes, And One-Liners – Scary Mommy
• What Are Shiitake Mushrooms And What Do They Taste Like? – Mashed
• Mushrooms make a great meat replacement in this tasty bean stew – The Houston Chronicle
• Mushroom Coffee Is Having A Moment – Sprudge
• Mushroom-and-Herb Gravy with Apple Brandy – Food &Wine
• Kale Salad with Roasted Mushrooms and Pears – The Washington Post
• Lighter Mushroom Tortellini Alfredo – Allrecipes
• Dorie Greenspan’s Paris Mushroom Soup – The Kitchn
• Stuff It! The Only Thanksgiving Stuffing Tips and Recipes You Need – Yummly
• Yasmin Fahr’s Miso-Butter Spatchcocked Turkey with Mushroom Gravy – The Kitchn
• Fried Mushrooms – The Kitchn

TRADE

• Why 1 Million Mushrooms Are Getting Destroyed Every Week | Big Business – Business Insider
• Supply chain challenges, worker shortages impacting local mushroom industry – Daily Local Journal

SOCIAL/DIGITAL

Top Posts

The top posts this week included two recipes (an Egg and Mushroom Sandwich and a Garlic Mashed Potato Bowl with Bacon and Roasted Mushrooms) shares. 

Post Performance:

• Impressions: 29,835
• Engagements: 928
• Reactions: 533
• Comments: 22
• Shares: 43

Engage with this post on Facebook, Twitter and Instagram.

Post Performance:

• Impressions: 23,944
• Engagements: 1,248
• Reactions: 590
• Comments: 14
• Shares: 132

Engage with this post on Facebook, Twitter and Instagram.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.