Media Placements – 08/21/2023

The Packer featured an in-depth article on mushrooms’ continued popularity despite inflationary costs in the grocery store. The article references several mushroom farms such as Mother Earth Organic Mushrooms, Phillips Mushroom Farms, and Giorgio Fresh Company noting their unique stories in each operation and showcasing how retailers can capitalize on the rising popularity. The article closes with a highlight of the Mushroom Council’s forthcoming National Mushroom Month campaign. 

Eating Well featured a simple and fast recipe for any lunch or weeknight meal featuring a mix of cremini, shiitake, and oyster mushrooms: “These super-savory lettuce wraps feature a mix of mushrooms and plenty of peanuts for crunch. Refrigerated garlic and ginger pastes help keep prep to a minimum.” See the recipe here. 

A stuffed mushroom recipe with basil and parmesan mayo was highlighted in Serious Eats, 20 Basil Recipes to Use Up Your Summer Bounty. The mushrooms are grilled until tender and then the article notes, “The mayonnaise provides a creamy contrast to the meaty mushrooms, and this version—seasoned with basil, Parmesan, and garlic—is herbal, with a pleasantly salty bite.”

CONSUMER

• These 15-Minute Mushroom Lettuce Wraps Are Fast & Flavorful – Eating Well 
• 17 Flavorful Chicken Recipes for Every Day of the Week – MSN 
• Hungry? 17 Air Fryer Recipes to the Rescue, Stat! – MSN 
• Vegetarian Lentil And Mushroom BBQ Meatballs Recipe – Tasting Table/MSN 
• 20 Basil Recipes to Use Up Your Summer Bounty – Serious Eats 
• 12 Barbecue Recipes That’ll Make You Feel Like a Pitmaster – MSN 
• Sweet and Sour Mushrooms – 7 News Miami
• The 11 Best Umami Boosters For Store-Bought Tomato Sauce – Food Republic 
• Frozen Mushrooms Are The Store-Bought Staple You Need To Try – Tasting Table 
• You won’t believe how EASY these healthy food swaps are – MSN 
• Sustainable, Conscious, and Progressive Meals Traits of 2024 – Portland (Ore.) Local News

TRADE

• Despite Rising Food Costs, Consumers Continue to Reach for the Versatile Mushroom – The Packer 
• Despite Rising Food Costs, Consumers Continue to Reach for the Versatile Mushroom – PMG 
• Mushroom Council® Launches “Mushrooms in the Plant-Forward Kitchen” Video Series With Culinary Institute of America – And Now U Know 

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

This week’s top posts included two plant-based recipes, meatballs and crab cakes. 

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.