Media Placements

Media Placements – 07/01/2020

July 1, 2020

Mushrooms in the News: 07-01-2020

A recipe for mushroom-beef blended burgers was featured in the July 2020 issue of Costco Connection. Jennifer Pallian, the food blogger behind the recipe, explains that blending “is a great way to increase your veggie intake while infusing the meat with moisture and a satisfying umami flavor.” Costco Connection has 14.3 million print subscribers, making it one of the nation’s largest print publications.

Consumer Reports has recommended blending mushrooms as a way to “cope with the meat shortage,” featuring in their publication and also advocating the practice in their own outreach to local media outlets.

Mushrooms’ performance in retail gained recognition in the trades. Produce Blue Book notes that “mushrooms have emerged as a strong seller during the pandemic as well, with double-digit gains ever since the second week of March.”





A poll was hosted on Mushroom Council’s Facebook channel this week and received over 500 votes and nearly 200 positive comments. 

Performance Summary:

  • Impressions: 18,436
  • Engagements: 1,219
  • Reactions: 878
  • Comments: 125
  • Shares: 50


  • Any way one of my favorite foods 😁👌👍
  • Portabella burger marinated in vinegar oil garlic and red onion, seared on a cast-iron skillet in a brioche bun. It’s heaven.
  • I like them stuffed with sausage and herbs, with a bit of cheese.
  • Any way I can get them! Sliced, sautéed in garlic butter and spread over a steak 🥩! Yummy mushrooms 🍄!

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