Media Placements – 01/23/2023

Mushrooms in the News: 01-23-2023

Mushrooms continued to be highlighted as an ideal alternative in the vegan and vegetarian space amongst consumers. Ina Garten in the popular celebrity-focused news site Showbiz Cheatsheet shared 10 Best Vegetarian Dishes to Start Your New Year off Right, and her savory Portobello Mushroom Lasagna made the list at number four. Richa Hingle, an award-winning recipe developer, blogger, and photographer behind Vegan Richa also highlighted a vegan drunken noodle-inspired one-pot meal using mushrooms that’s ready in 30 minutes. VegNews – one of the most popular vegetarian foodie sites – featured a lengthy “The Benefits of Mushrooms, Plus 10 Vegan Mushroom Recipes” story, noting “those who claim they don’t like mushrooms have a myriad of health reasons to change their minds. The mighty shroom carries a heavy load of nutritional and wellness benefits, and just like tofu, it can be prepared in an infinite number of ways.”

Supermarket Perimeter highlighted mushrooms as a top 10 flavor trend in 2023 featuring research from Datassential. The trend article specifically calls out consumers’ interest to return to earthy flavors in 2023. 

Media + Social Digital Highlights

CONSUMER

• The Benefits of Mushrooms, Plus 10 Vegan Mushroom Recipes– Veg News 
• Olive Garden Chicken Marsala – Insanely Good
• VEGAN THAI SKILLET NOODLES (DRUNKEN NOODLES) – Vegan Richa
• 14 High-Protein Winter Dinners That Can Help You Lose Weight – Eating Well
• Four family dinners guaranteed to get kids to eat veggies– MSN 
• 10 Gut Friendly Chicken Recipes You Can Have On Your Table Tonight!- MSN 
• 20 Tips You Need When Cooking With Mushrooms – Tasting Table 
• Ina Garten’s 10 Best Vegetarian Dishes to Start Your Year Off Right– ShowBiz Cheat Sheet 
• Mushroom Chowder With Crispy Mushroom Bacon– Food 52
• Meatless Mains – Bon Appetit 

TRADE

• Mushrooms, spicy maple among top 10 flavor trends for 2023 – Supermarket Perimeter
• How an Indoor Mushroom Company is Cultivating a Better Food System – Food Tank 

MUSHROOM COUNCIL SOCIAL/DIGITAL

Top Posts

Our top social media post this week highlighted one of our dynamic duos, beans and mushrooms, a part of the Feed Your Immune System campaign. Another favorite post from consumers this week featured a Lion’s Mane Crab Cake recipe, check out the recipe here. 

Post Performance:

• Impressions: 66671 (most impressions in the past 6 months!)
• Engagements: 3135
• Comments: 35
• Shares: 93

Engage with this post on Facebook, Instagram, and Twitter.

Post Performance:

• Impressions: 38,031
• Engagements: 3,819
• Comments: 60
• Shares: 133

Engage with this post on Facebook, Instagram, and Twitter.

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.