Shopper Segmentation
Shopper Segmentation
Shopper Segmentation studies analyze consumer behavior, preferences, and demographics to identify distinct customer groups. This information helps tailor marketing strategies, enhance product offerings, and boost sales.
Fresh Mushroom Consumption and Attitudes Study
Download the latest research for mushroom consumption and attitudes; a food diary study to understand the who, what, where and when.
This report highlights how U.S. consumers engage with mushrooms across retail and foodservice meals, the types of mushrooms, cuisines, meal occasions, etc. The study also delves into the mushroom consumer by age, income, gender, etc. to understand current and future consumption patterns for under and over indexing groups of the population.
Getting the Know the “Fresh Mushroom Consumer”
Jonna Parker, IRI, and Anne-Marie Roerink, 210 Analytics, share their insights from an extensive study into the buying behaviors of mushroom consumers.
Mushroom Shopper Analysis
A detailed analysis of fresh mushroom purchaser demographics. Including age, income, lifestyle habits and cross purchase analysis.
Segmentation and Co-purchasing Data for W.E. 5-15-2022
Not all mushroom shoppers are equal. Learn more about the light, medium and heavy mushroom buyers, their shopping patterns and what other items they purchase to complete their mushroom meals.
Understanding the WHY behind the Volume Pressure in Fresh Mushrooms Sales
Digging into fresh mushroom volume pressure at retail to understand its root cause.
2022 Mushroom Shoppers Segmentation Report
The Segmentation Analysis identifies and describes mushroom shopper segments Key Performance Indicators (KPI) including; demographics, lifestyle factors and target market definition.
2022 Tracking Study Analysis and Data
The objective of the present research project is to field a General Mushrooms tracking survey in Fall 2022, three years after baseline measures were established.
