Mushroom Council launches #AMushroomADay for Mushroom Month
June 5, 2017
The Produce News, by Christina Dimartino
September 30, 2019
Known for its innovative and successful promotions and initiatives, the Redwood Shores, CA-based Mushroom Council launched its #MushroomADay campaign for the month of September, which is National Mushroom Month.
Amy Wood, public relations specialist for the Mushroom Council, said the organization had a social media campaign, hashtag #MushroomADay all month touting the various ways consumers can eat more mushrooms every day.
“It’s the most wonderful time of the year,” said Wood. “From the rich, meaty texture to the undeniable umami flavor and great nutritional perks, there’s a lot to love about the mighty mushroom. We celebrated all month long by eating at least one every day.”