Retailers

Grow Mushroom Sales

Connect to receive ready-to-use resources and insights. * indicates required Email Address * First Name * Last Name * Business Name * Role/Title * Questions or Requests The Fresh Mushroom […]

June 13, 2025

Shopper Segmentation

Shopper Segmentation studies analyze consumer behavior, preferences, and demographics to identify distinct customer groups. This information helps tailor marketing strategies, enhance product offerings, and boost sales. Fresh Mushroom Consumption and […]

Nutrition Label Studies

NUTRITION FACT PANELS Nutrition Facts Panels Serving size information and nutritional facts panels for 7 mushroom varieties. NUTRITION LABEL STUDIES Fresh Mushrooms Package Optimization & Messaging Test Quantitative Research The […]

March 22, 2024

Handling Best Practices

Utilize these best practice posters to educate staff and maximize your mushrooms. Materials are available as PDFs as well as print-ready files for printing and hanging in backrooms. Request Print […]

March 21, 2024

Ready to Use Resources

Mushroom Resources and Tools Handling Best Practices Maintaining a proper cold chain and other best practices for handling mushrooms. Nutrition Label Studies Nutrition labeling resources developed to provide mushroom growers […]

March 20, 2024

Retail Dietitian Resources

Feed Your Immune System The Mushroom Council has a variety of materials for nutrition professionals, including a Feed Your Immune System handbook and a comprehensive health signage package, available for […]

March 19, 2024

Category & Market Insights

Thanksgiving Week Sales & Performance Review 2025 Organic Mushroom Sales & Performance Review 2025 Fresh Mushroom Purchase Dynamics (H2 2024-H1 2025) Specialty Mushroom Sales & Performance Review 2025 Organic Mushroom […]

March 18, 2024
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