PR & Social Highlights (9/17/25-9/30/25)

The Mushroom Council’s announcement of its new campaign platform, “It’s Not Magic, It’s Mushrooms.” received trade coverage this week. The Council will continue to preview the campaign and drive momentum at the IFPA Global Show in Anaheim October 17-18. Consumer media continued to feature mushrooms in holiday dishes, fall comfort dishes, and recipes that can repurpose leftover food.

See below for more social media and media highlights.

CONSUMER

• 32 Best Mushroom Recipes for Comforting Pastas, Sides, and Mains – The Pioneer Woman
• 73 Non-Traditional Thanksgiving Dinner Ideas, from Apps to Dessert (Because Not Everyone Loves Turkey) – PureWow
• 32 Recipes That Make the Most of Extra Heavy Cream, From Sauces to Sweets – Food & Wine
• Dinner DeeAs recipe: Steak with Bacon Farofa & Mushrooms – FOX 13 Tampa Bay: TV Segment
• 8 Unexpected Meals You Can Make In A Toaster Oven – Chowhound
• 22 Quick and Easy Fall Soups to Make on Repeat – Simply Recipes 
• Roasted Green Beans with Mushrooms, Balsamic Glaze, and Parmesan – Edible Paradise

TRADE

• Mushroom Council Debuts New Campaign – The Produce News
• Mushroom Council Debuts New Campaign Platform: “It’s Not Magic. It’s Mushrooms.” – And Now U Know
• Mushroom Council Targets Next Gen Consumer in New Campaign – The Packer 
• Mushroom Council Debuts New Campaign Platform: ‘It’s Not Magic. It’s Mushrooms.’ – Perishable News

SOCIAL MEDIA

Click and share to your own accounts.

• @GirlGoneGrilling Grilling Ambassador: Mushroom & Swiss Burgers
  • TikTok 
  • Instagram 
  • YouTube 
  • Facebook 
  • Pinterest 
• Mushroom Hawaiian Meatballs
  • YouTube 
  • Pinterest 
• One-Pot Brown Butter Gnocchi with Mushrooms
  • YouTube 
  • Pinterest
• National Mushroom Month Matchmaker: Light & Fresh or Bold Flavors
  • Facebook
  • Instagram
• National Mushroom Month Matchmaker: Family Dinner or Quick & Easy
  • Facebook
  • Instagram
• Mushroom Recipe Roulette
  • Facebook
  • Instagram

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.