Marketing Campaigns

Marketing Campaigns


It’s Not Magic. It’s Mushrooms.
Mushroom Marketer’s Toolkit

Use this toolkit to learn more about the campaign strategy, download both ready-to-use and customizable assets, and help the industry amplify the campaign consistently and effectively.


Additional Mushroom Campaigns + Materials

Mushroom Monday

Created by the Mushroom Council® and launched across multiple channels, Mushroom Monday features restaurants, retailers, health influencers and home-cooks making mushroom-centric dishes for Mushroom Monday.

Feed Your Immune System

The “Feed Your Immune System” campaign empowers individuals with nutritional guidance, promoting immune-boosting foods for overall health with mushrooms and beyond.

The Blend™

  • Recipe and process photography
  • Logos to create your own branded blend materials
  • The Blend™ posters, banners and sell sheets

Mushrooms 101

Access variety photography, logos special campaign graphics and a Mushrooms 101 Brochure for your sales team.