Shoppers are buying bigger and more often. Make sure mushrooms are in every cart.

• Portabella Sales Surge in Summer: Grilling drives summer demand—make portabellas a destination item as weekly sales climb from Memorial Day through Labor Day.*
• More trips, more opportunity: Grocery trips are up (+2.9% YTD), creating more chances to add mushrooms to the basket.**
• Health is driving produce growth: 49% of shoppers are eating more produce for health. Mushrooms fit plant-forward, low-carb and MIND diets.***
• High-value shoppers love mushrooms: Mushroom shoppers prioritize freshness, taste, and nutrition over price.***
• Digital discovery is fueling demand: 37% of shoppers have discovered new ways to prepare produce online, driving repeat purchases and long-term growth.***

How to Win In-Store

• Showcase variety to spark interest: Feature different mushroom types or growing methods to encourage trial.
• Go Bigger: Stock portabellas and 24oz packs (now 25% of sales****) to meet growing demand.
• Drive Impulse: Eye-catching displays are the #1 trigger for unplanned produce purchases***—use secondary displays to capture impulse dollars.
• Cross-Merchandise: Place mushrooms near meat, eggs, and grilling staples to grow basket size.

Optimize Your Mushroom Sales