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June 23, 2017

Mushrooms in the News: 06-23-17

The A.V. Club, Nation’s Restaurant News and Restaurant Business among others all covered how Sonic Drive-In will be the first QSR to test a blended burger (“Sonic Slinger”) in select markets, after the company officially announced it during this week’s fifth annual Menus of Change Leadership Summit. Of note, editor Kevin Pang of the A.V. Club commented how the blended burger is “even more flavorful than beef burgers” and “the mushroom provides both a savory boost, as well as keeping that patty juicy (as it’s a sponge for moisture).” He ended his article saying “…if there’s a food trend that stands a chance of sticking around and becoming part of the culinary norm, the blended burger movement is as good a bet as any.”

Men’s Fitness featured two blended burger recipes, a Blended portobello hamburger and Lamb burger, noting how “ground beef blends beautifully with Portobello mushrooms…[which] add nutrients like folate, thiamine, vitamin B-6, iron and zinc to the mix.” And how “blending the meat with chopped mushrooms—they’ll beef up the flavor of the meat and nobody will even know they’re in there.”

Blended Burger Project (BBP) local market coverage continues to be strong, with outlets highlighting blended burger participants from Cleveland and Nebraska to Arizona and Indiana. Top highlights from the week include:

  • Current Newspaper touted the participation of six Washington D.C.-based chefs, quoting Eric Davis/Mushroom Council explaining how mushrooms are an ideal companion for meat in terms of its texture and taste because “they’re fat-free and cholesterol-free, and require relatively little water or electricity to grow.” And that “Mushrooms are not only healthy on your plate, but they’re gentle on the environment.”
  • Edible Cleveland highlighted the recent Cleveland BBP event, linking to chefs who are participating and details of the competition.
  • Tucson Foodie also did a feature on BBP, highlighting Arizona restaurants blended burgers and included our ‘How to Make a Blended Burger” video.
  • Food & Beverage Magazine posted about the BBP, with a focus on Portland Maine participant Liquid Riot.
  • The Pittsburgh Tribune Review spotlighted Hyde Park Prime Steakhouse’s participation in the BBP and Frederick News-Post covered Gaithersburg restaurant’s Blue Ribbon Bison Burger, noting how it’s currently in second-place behind Cedar’s Cafe.

Since the launch of BBP, more than 1,800 posts have been posted to Instagram and Twitter by more than 900 users. Top posts this week include:


Blend Coverage


Mushroom Nutrition, Recipes and Other News



Most Popular Mushroom Channel Social Posts

MC Facebook: #FathersDay weekend staples: mushrooms, potatoes and steak! RECIPE:

  • 446 Reactions
  • 14,782 Reached

Blenditarian Facebook: Buffalo is Rising Above and Beyond the Call of Duty | Q&A: Part 1 #Blenditarian Read all about it ?

  • 1 Reaction
  • 600 Reached

MC Twitter: #FathersDay weekend staples: mushrooms, potatoes and steak!

  • 113 Engagements
  • 13,495 Reached

Blenditarian Twitter: Buffalo is Rising Above and Beyond the Call of Duty | Q&A: Part 1 #Blenditarian {read all about it ?}

  • 191 Impressions

MC Instagram: What’s for dinner tonight? ?Repost from @pinchofyum


Blenditarian Instagram: Repost from @christaglennieseychew | Shared this beauty with my girl @indiasey last night at @cravingbuffalo. Tasty burger for sure; that brioche mushroom roll is something else! How many of Buffalo’s Blended Burger Project burgers have you had so far? Promo ends 7/31 and our region has 14 burgers to choose from! Plus there’s that whole vote and win thing. See for deets.


This week’s keywords used in conjunction with #blenditarian content include:

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