Mushroom Retail Promotion

“As a mushroom lover myself, it has been a pleasure introducing The Blend™ to Weis Markets customers through cooking demos, magazine/social media content and sampling events. Not only do they find the technique to be incredibly easy, but they feel good knowing that it’s improving the nutritional value and flavor of their family’s favorite recipes. At Weis Markets, educating customers on The Blend™ has also proven to be an effective way to produce positive sales results in the mushroom and meat categories. ”

“ I started using The Blend™ a few years ago, so I jumped on the opportunity to share this trend with my customers. Our team of TasteStation ambassadors spent a weekend cooking and teaching our customers The Blend™ and the results were outstanding. Not only did sales increase on mushrooms and meat, we made many new friends by showing them a quick, tasty way to add nutrition to their family meals!” ”

“The Blend™ is the exact type of unique, creative, and applicable concept that is perfect for the retail nutrition space. It makes for a great demo, object lesson, or talking point for store tours. The creative use of mushrooms in this fashion fulfills so many objectives: increase fiber, decrease saturated fat, and boost veggie intake. Every retail RD should have The Blend™ in their personal toolkit!”

“Partnering with the Mushroom Council was a helpful tool for the work that I do for inspiring healthier shopping choices with our customers. They were easy to work with and helped make my work more efficient since they provided me with their expertise in artwork and talking points to use. The Blend™ concept with mushrooms is not only super tasty but also easy, economical and nutritious… every aspect that a dietitian needs to incorporate. Customers love the mushroom burger. It is such a clever marketing idea for mushrooms that I never would have thought of in this way, without them. I highly recommend others to use their resources.”