PR & Social Media Highlights (4/9/25-4/15/25)

The Mushroom Council’s Eataly partnership has officially kicked off, with the announcement earning coverage in AndNowUKnow, Fresh Plaza, Perishable News, The Packer and Produce Leaders.

In addition to the Eataly campaign coverage, Perishable News and Produce Leaders spotlighted the Mushroom Council’s presence at the 2025 International Pizza Expo in Las Vegas, and shared key takeaways around mushrooms’ rising popularity, innovation and growth potential in the pizza category.

CONSUMER

• Mushrooms, The Official Ingredient of Earth Month – KGW-TV News (Portland, Ore.)
• 57 Easy-to-Make Easter Appetizers Perfect for Any Spring Gathering – Country Living
• Rice Cooker Risotto and More Recipes We Made This Week – Bon Appetit
• 19 Vegetarian Recipes That Are Ready in Under an Hour – Food & Wine
• Recipes: 3 Delicious Dishes You Can Make With Mushrooms – Daily Breeze
• 60 Easy Easter Appetizers to Kick Off Your Sunday Celebration – The Pioneer Woman
• 21 Best Easter Dinner Ideas That Don’t Include Ham – The Pioneer Woman
• Stuff It! Stuffed Veggies Done Right – Little House Big Alaska
• The Ultimate Easter Recipe Round-Up – Minimalist Baker
• Easy Vegan Mushroom Bacon – The Picky Eater

TRADE

• Eataly Elevates Mushrooms’ Star Power in Spring Campaign with Mushroom Council; Amy Wood Comments – AndNowUKnow
• Eataly Co-Launches Spring Mushroom Campaign – Fresh Plaza
• Eataly Elevates Mushrooms’ Star Power in Spring Campaign with Mushroom Council – Perishable News
• Coast-To-Coast Tour To Highlight Mushroom Celebrations – The Packer
• Eataly and Mushroom Council Join Forces to Spotlight Spring’s Star Ingredient – Produce Leaders
• Mushroom Council Shares Mushroom Trends and Takeaways from 2025 International Pizza Expo – Perishable News
• Mushroom Mania: Fresh Flavors Take Center Stage at the 2025 International Pizza Expo – Produce Leaders

SOCIAL MEDIA

• Retail Product Offering Optimization Insights – LinkedIn
• Health Benefits of Popular Mushroom Varieties – LinkedIn
• Lion’s Mane Deconstructed Sheet-Pan Pizza – Facebook
• Stuffed Mushroom Dip – Instagram
• Lion’s Mane Deconstructed Sheet-Pan Pizza – Instagram
• Lion’s Mane Deconstructed Sheet-Pan Pizza – Pinterest

The views and opinions in the article links included in this email are those of the authors and do not necessarily represent the views and opinions of the Mushroom Council.