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Webinar: Retail Best Practices
October 4, 2022 @ 3:00 pm - 4:00 pm
Fresh Mushroom Retail Best Practices
Tuesday, October 4th
3pm Eastern | 12pm Pacific
August brought more rising prices, subdued promotional activity and continued supply chain challenges. Consumers are concerned and making changes to their grocery selections. That means even greater pressure on making the right pricing, promotional and distribution decisions across products, brands, and channels. Getting these decisions right is vital in today’s competitive and shopper-centric environment.
Brought to you by the Mushroom Council, Rick Belber, IRI’s Principal, Commercial Leader will share fresh mushroom best practices based on an extensive study of how consumers react to strategic pricing and promotional changes across channels, regions, pack sizes, types, and varieties.
This information has tremendous value throughout the planning process, such as:
- Better collaboration with key partners
- More precise understanding of expected impact on volume
- Optimized management of COGs inflation
- Developing promotions that resonate with shoppers
- Understanding price ladders founded in consumer perception
Please join us for this highly informative and collaborative session.