Mushroom Council Annual Industry Meeting

Annual Industry Meeting

Wednesday, September 7, 4:30-6 pm ET

Red Clay Room, 423 Dalmation St., Kennett Square

Zoom – sign up here: https://us02web.zoom.us/webinar/register/WN_z-CrHPt2QNOXCwzTpWaakQ

Join the Mushroom Council to:

• Review current 2022 performance and outlook
• Preview 2023 marketing/demand development Strategy and Plan

There will be light food and drinks.

Agenda:

• Welcome:  Council Chair Curtis Jurgensmeyer
• Situation Overview: Bart Minor, President, Mushroom Council
• Market Performance, Insights and Strategic Marketing Plan:

Anne Marie Roerink*; The Power of Produce (retail)

Pam Smith**, Shaping America’s Plate (foodservice)

Amy Wood***, Curious Plot (consumer)

• Q&A

*Anne-Marie Roerink is the president of 210 Analytics, a research firm specialized in food retailing. Working closely with grower/shippers, retailers and trade associations, Anne-Marie has developed an excellent perspective on how consumer wants and needs are shaping demand in a one-size-fits-no-one world. She understands the challenges and opportunities in the produce businesses today as well as the drivers of success tomorrow. She works in many different areas from meat and produce to candy and bakery — uncovering the trends in our ever-changing marketplace

**Pam Smith, RDN, nutritionist, radio host, author, and industry culinary consultant provides strategic menu innovation and insight to top hotels and restaurants across the country.  She is the co-creator of Darden Restaurant’s Bahama Breeze and Seasons 52 restaurants, is the Chair of the Culinary Institute of America’s Healthy Menus R&D Collaborative and has hosted and emceed all 24 years of Disney’s Epcot International Food and Wine Festival.  She is Founding Principle of Shaping America’s Plate, Inc., authored 17 books on health and wellness and brings foodservice thought leadership, and activations to the Mushroom Council.

***Amy Wood | Senior Vice President, Curious Plot

Amy Wood has spent the past two decades working in food and agriculture, developing innovative marketing campaigns and strategic partnerships. For the past 7 years, she’s overseen strategy and planning for the Mushroom Council’s consumer initiatives, including directing the Council’s media relations, social/digital outreach, and partnerships with the James Beard Foundation, Bon Appetit, Buzzfeed, Blue Apron, Food Network, and more.