Foodservice Sales Tools
The Mushroom Council is here to help with your foodservice marketing efforts. The following materials are available to use in communications with your foodservice contacts. Please feel free to download and print any of the materials here. If you would like to order any materials, please contact us at info@mushroomcouncil.org or 408-432-7210. Note that educational materials are available on a first-come, first-serve basis.
"Mushrooms...Hidden Treasure of Meatless Cuisine" Sell Sheet discusses the increasing popularity of meatless meals and the important role that mushrooms play in vegetarian cuisine. Mushrooms' meaty flavor and texture make them a great meat alternative in vegetarian dishes, while making a meal sophisticated and satisfying.
"The Value of Fresh Mushrooms" Sell Sheet explores how mushrooms can help foodservice professionals cut costs and add value with mushrooms. The brochure also explains how chefs can save by adding inexpensive mushrooms to cut back on costly proteins and cross utilize mushrooms in every cuisine or day part.
Talking Mushrooms One-Pager: Chef Bob Okura of The Cheesecake Factorydescribes mushrooms as a “culinary gift,” offering versatility, “cravability,” and the ability to increase sales – in fact, the Grand Lux Café sold 35,000 “Wild Mushroom Burgers” in 2008.
Promoting Mushrooms Guide: Step-by-step on how to create your own mushroom promotion based on the 2008 Applebee's server incentive program.
© Copyright 2007
Mushroom Council
2880 Zanker Road, Suite 203
San Jose, CA 95134
408-432-7210
408-432-7213 (fax)